Wednesday, September 8, 2021

Finding Keywords for Your Amazon Book Description


Tools and Tidbits for Writers
by JQ Rose

<Red-faced> this morning when I realized this is Wednesday already! I apologize for being late in posting this article. Anyone else lose track of the week? Labor Day was Monday, a holiday. That is my excuse. It hurried the week along. I hope you'll enjoy this information about Finding Keywords for Amazon Book Descriptions originally published in 2019.

Finding Keywords for your Amazon Book Description

Image by Wokandapix from Pixabay 

Keywords are very, very, very, very important for readers to discover your books, blogs, writings and your book descriptions at online booksellers. These words are words people type into the Google search bar to find sites/books related to what they are looking for. These words are the targets used in the Search Engine Optimization (SEO) program.

SEO is a robot (bot) that combs thru every page of every thing online. When it spots a keyword like "cozy mystery" (yes, a keyword can be more than one word and can be a "long-tail" keyword,( a string of words e.g. a cozy mystery located in Michigan), the bot recognizes it when someone types "cozy mystery" into the search box. When your keyword pops up, the SEO bot directs the searcher to your book. 

Hopefully you'll figure out that golden keyword that will bring your audience to your book. However, that is quite unlikely, so you need to have a lot of golden keywords and change them often if you can. With traditional publishing, the publisher has to do that for you. If you're an indie publisher, you can experiment with different words.

When you consider there are 8-9 million books floating around in amazon land, you need a way to let people know one of those books is yours. Keywords do that. If a mom or teacher types in "good books for girls age 12," her search will pull up my non-fiction book, Girls Succeed! Of course, it may be on page 75 of the search because Nancy Drew, the Boxcar Kids, and for some reason books about lawyers show up too. But out of 9 million books, even if you're #212 on the list, at least you have a chance someone will see your book. Reviews help you get noticed and ranked better on amazon, but that's a whole other topic.

The FREE tool I'm sharing today, Keywords Everywhere, helps you know how many folks use that keyword for searching and offers related words too. Besides the volume of people searching globally or in one specific country every month, it also tells you the CPC and the competition data.

KE explains all that jargon below.

Search Volume: This is an average of the total searches that people have performed for this keyword per month over the last 12 months. For e.g. a search volume of 1000 means that people have searched for this keyword an average of 1000 times every month for the last 12 months. 
NOTE: I choose keywords with a volume of about a1000-10000 searches. Below that means it's not used much, but again it could mean you might rank in a small niche with not as much competition. More than 10,000 searches a month means there is a LOT of competition making it more difficult to reach a good ranking.
CPC: The cost per click (CPC) is the amount that advertisers are paying for a single click for this keyword in Google Adwords.
Competition: The competition is a gauge of the number of advertisers that are running ads on Google AdWords for this specific keyword. The number goes from 0 to 1, with lower values signifying less number of advertisers and higher values signifying more advertisers.

Take a peek at how this all shakes out on your computer screen. I searched "life story writing" since I am at the moment putting together a journal for folks interested in writing life stories. 

In the screenshop above, the top left arrow is pointing to the keywords automatically generated when you type a search word(s) into the search box. Notice, next to the keywords is the information about the volume, CPC, and competition for each word.

Keywords and information from the search word box

Not only do we get these keywords, but in the image below notice the arrows on the right side of the page. More keywords that are related to the word in the search box. Plus another bonus, a section for People Also Search For with information for you. These are actually more searches done by readers.
Related keywords and People Also Search For keywords
are also available on the right side of the page!

Keywords Everywhere tool is added as an extension to your Google or Foxfire browser. Click here to discover everything you want to know about Keywords Everywhere in Chrome.
I've seen several reviews of this program and all have been favorable as a good tool for those of us just getting into researching keywords and finding that golden nugget that will put your book in front of readers. 

Do you research keywords for your title, sub-title, and book description? If so, what method do you use? If you've tried KE, please give us your opinion of it. 

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Thanks for stopping.

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