Romance and Mystery Authors on Writing: Mystery Author Heather Haven on "Getting Your Book Out There", Giveaway

Hello and welcome to the J.Q. Rose blog and to another informative blog post on Romance and Mystery Authors on Writing series.

Today we welcome mystery author Heather Haven with writing tips on "Getting One's Novel Out There."  Heather has certainly gotten her Alvarez family mystery series out there to many readers. You're invited to join the discussion and enter the drawing for a free ebook of Book Four of the Alvarez Family Murder Mysteries, Dead...If Only. Deadline for entry is 9 pm EST Sunday evening.

I hope you'll sit back and take-in all the information Heather is sharing today on editing, book cover design, formatting, branding, and marketing. Please leave feedback in the comment section and you could be the lucky winner of the giveaway!

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GETTING ONE’S NOVEL ‘OUT THERE’

by

Heather Haven

Marketing one’s book can be tough. Each day the bull’s-eye shifts on the ever-changing dartboard known as publishing. The goal of every writer is to have their work, their novel, their baby, be the one to rise above the literally thousands of other books that see the light of day. Unless you can put thousands of dollars into hiring an experienced team to do the marketing of your book, it’s going to be up to YOU to make sure it becomes the cream at the top rather than the curd at the bottom. Note the plethora of imagery written here. This is usually done when a writer is approaching a huge subject and/or is trying to make the subject more accessible. Guilty as charged. But not to worry, like a lot of other things in life, getting your book published, marketed, and read is truly just one step in front of the other. These boots were made for walking, Toots.

Before I get to specifics, however, I would like to state my belief that no matter what the genre, we writers do our best to turn out quality work. Further, none of us knows for sure what it is we're writing until we have written it. This is true even for non-fiction. The insecurity of this is the commonality that binds us together. We know everything. We know nothing. We give birth to and love our characters. We force them to go through turmoil and pain, stripping away self-respect and inner peace. We dream up worlds for them to visit or live; worlds in which we, ourselves, have no intention of being a part. We condense, homogenize, glorify, shame or exemplify facets of the human condition. To wit, we create fiction that shines a light on truth. From the first Neanderthal who picked up a flint to scratch on the wall of a cave, to Shakespeare, Jane Austin, John Steinbeck, J.K. Rowling, and all the thousands before and to follow, we are part of a noble profession.

There is an obligation that goes with being a part of this noble profession. The very first thing is to write the highest quality work you can. While this statement is confined within one sentence, the wherewithal could, in reality, be held within reams of paper. It takes a long time to write a good piece of fiction or non-fiction. And as most of us know, writing is rewriting. You’re going to go over and over these words until you are so sick of them you’ll want to throw up. Only then do you know you may have put in enough hours to have a good piece of work. Sad but true.

Then there is the editing, choosing a book cover, formatting, branding, and marketing. All these things can be faced and worked out one by one, but ONLY after you have the best piece of work you can turn out. The foundation is the writing itself. Without that the rest of the pieces crumble. Don’t even think for a moment they don’t. Stepping down from my soapbox now.

Pens, red marker, pencils for editing? Spell check?

EDITING - Paramount to the quality of the manuscript is the editing. I not only have a wonderful business partner and talented editor, Baird Nuckolls, but I have several readers who know and like my work. Each has an eagle eye, missing practically nothing. If there is a ‘to’ ‘be’ or ‘that’ missing, they find it. Get yourself a few of these marvelous people. There is nothing like a fresh eye for a manuscript that is by now causing you to cross your own eyes at seeing these particular words yet again. These are the people who can ask a few pertinent questions based on close scrutiny, such as ‘Why is Lee dressed in black? I thought she hated black.’ Whoops. Back to the drawing board for me. Encourage people you trust and have confidence in to do this scrutinizing. Note the ‘you trust and have confidence in’ part of the sentence. Never hand your work over to people who love it or you too much, such as a mother or a spouse. And don’t hand it over to someone who feels competitive or jealous of what you’re doing. With a very few exceptions, you are entering a prejudiced air-space. Not where you or your work needs to go at this juncture. Truth above all, kiddo, truth above all.

BOOK COVERS - Mostly I do my own. This is for two reasons: A- I like the creative process of it. B – I like the control. However, I see no reason not to pay someone to do a book cover for you and there are some really good artists out there for around $150. I hired one for my mystery noir, Death of a Clown, and another for my upcoming anthology, Corliss and Other Award-Winning Stories. The two series of mine, The Alvarez Family and Persephone Cole Mysteries, I have themes for each cover, do them myself, and stick with what has become accepted. The most important thing is to have an eye-catching cover that looks good in thumbnail, as well as on the physical cover of your book, should you have one. These days it’s not necessary to have a print book out. The majority of my sales, and I mean a good 98%, are done as eBooks an Amazon. I do print books solely for the cache of it. While I make a little in bookstores and selling them at fairs, truly the bulk of my money comes from eBooks. That stated, it’s important the reader gets a sense of what they are buying into from your cover, no matter what its size. Never forget that.

FORMATTING – My print books are formatted and printed by CreateSpace aka Amazon. There are several print companies out there, choose one. Lightning Source is one. Barnes and Noble’s Nook is another. I chose CreateSpace because it’s easy for me to maneuver within. Barnes and Noble has a pretty good formatting process, too. Of course, completely different than Amazon and you need to adapt to it. Lightning Source is the toughest of the lot, but they are tied in with a company that provides easy reordering from bookstores. Choose your poison. If you do it yourself (I do), formatting takes a little know-how, practice, and time. Even when you have it pretty much down, you can count on at least 4 – 6 hours to get the professional look you want. Some fellow writers pay someone to do the formatting for them. This is another route to go, if you feel your time is more valuable elsewhere. Once again, I like having the control, so I do it myself. An added bonus is I sometimes catch a blooper. Makes my day.

Vintage typewriter-no choice in font for formatting.

BRANDING – Just what type of book are you selling? What is your genre? What markets are you appealing to? Or should I write, to what markets are you appealing? You need to hone that down. I write mysteries. Ba da boom. Through the years, and thanks to some lovely reviews, I have gotten a five-word sentence that ostensibly sums up my work: Janet Evanovitch meets Sue Grafton. I didn’t come up with it; it was handed to me. It’s an elevator pitch from the lobby to the first floor. Find one. If you feel you don’t want to be classified like that or pigeon-holed, lie down until the feeling passes. Believe me, I don’t think I write like a combination of Evanovitch and Grafton. I write like me. However, if it increases my sales and gives somebody a niche in which to throw me as they click on the ‘buy’ button for my book, I’m all for it. In the 21^st Century, where everybody is into the internet and instant gratification, you have to go with it. Remember, according to today’s standards, Jane Austin was the queen of chick-lit, Charles Dickens was spokesman for the poor, and Stephen King gives horror what-for. You get the picture.

MARKETING – Get your name out there. Once you’ve finished your work – even before – start tweeting and Facebooking. Create a blog. If you don’t have these three internet connections to the world at large, get them. They cost virtually nothing but time, and they are important. You don’t have to do all every single day. One does want to have a life and you need time for writing, but it is the daily drop of water into the bucket you’re going for. Each drop adds up. Seriously. I don’t blog much except sporadically; not a devotee of the daily blog. But some people are and it works for them. However, I tend to FB nearly every day and I tweet about twice a week. Once again, choose your poison! 

I also try to do book-freebees so people can get acquainted with my work without it costing them anything. New readers, new blood.  These freebees come at a cost, because you are using services that have email connections you don’t. The bigger the connection, the higher the cost for you. 

When I offered the first of the Alvarez Family Murder Mysteries, Murder is a Family Business, I got OVER 65,000 downloads. Yes, I was giving away my book for free BUT: if only 10% of the 65K downloads read my book I then have created 6,500 new readers. Also, if you are any good at all at your craft, these readers will buy some or all of the rest of your work. Such has been the proven case for me. I made back the money I spent on the advertising emails in around 48-hours. The rest was gravy. The old adage you have to spend money to make money is often true. 

I also have small on-line magazines I do articles for occasionally or actually spend a little money on an ad or two. (Book Breeze comes to mind, as does Suzannah Safi’s Cocktails, Fiction and Gossip eMagazine.) 

Lastly, hit the conference circuits, especially ones related to your specific genre. Be a professional. You will meet other writers, attend lectures and classes, pick up tips, and in general, if you devote a little time to it, you’ll network like crazy. It’s a great way to learn, commiserate, and feel a part of this wonderful, crazy writing thing we do.

Good luck to all of us and happy writing!

Heather

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DEAD….If Only by Heather Haven

Back of the Book:

 A man who should be dead isn’t and Lee Alvarez’s very pregnant sister-in-law, Vicki, is about to be charged with a murder he recently committed in the Big Easy.  Aided by the rest of the Alvarez Family, Palo Alto’s favorite P.I. kicks the Voodoo in the Who Do throughout New Orleans. With only three days to clear Vicki’s name, a child is kidnapped, two more people wind up dead, a hurricane hits, and the clock never stops ticking....  

BUY LINK  amazon

About Heather:

After studying drama at the University of Miami in Florida, Heather went to Manhattan to pursue a career. There she wrote short stories, novels,

Mystery Author Heather Haven

comedy acts, television treatments, ad copy, commercials, and two one-act plays, which were produced at several places, including Playwrights Horizon. Once, she even ghostwrote a book on how to run an employment agency. She was unemployed at the time.

One of her first paying jobs was writing a love story for a book published by Bantam called Moments of Love. She had a deadline of one week but promptly came down with the flu. Heather wrote The Sands of Time with a raging temperature, and delivered some pretty hot stuff because of it. Her stint at New York City’s No Soap Radio - where she wrote comedic ad copy – helped develop her long-time love affair with comedy.

Stand-alone noir mystery, Death of a Clown, is steeped in Heather’s family history. She is the daughter of real-life Ringling Brothers and Barnum and Bailey Circus folk. Her mother was a trapeze artist/performer. She's the lady on the cover! Her father, an elephant trainer. Heather brings the daily existence of the Big Top to life during World War II, embellished by her own murderous imagination.

Connect online with Heather:

 Heather's Website 

This and That Blog 

Facebook   

Insecure Writers Support Group: What Writer has All the Answers?, New Series, Giveaway

Hello and welcome to  the IWSG blog hop. 

What is IWSG? Founder of IWSG and author Alex J Cavanaugh explains the group's purpose is "to share and encourage. Writers can express doubts and concerns without fear of appearing foolish or weak. Those who have been through the fire can offer assistance and guidance. It’s a safe haven for insecure writers of all kinds!" You're invited to become a member of this supportive group.

The group blogs the first Wednesday of every month, The list of bloggers is always available so you can hop around to the author blogs filled with humor, advice, and thought-provoking topics on writing and publishing. You can find the list of participants at Alex's IWSG page. 

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The Wise Old Owl
Photo by J.Q. Rose

What Writer has ALL the Answers? by J.Q. Rose

If you look closely, you'll see a wise old owl  in this photo I snapped while visiting the Homosassa Springs Wildlife State Park, Homosassa Springs, FL. Located on Florida's Nature Coast,we visited the amazing park last week with our daughter and her family. 

I assume the owl is wise. Aren't they all? 

I wish I could be wise in writing:

• I want to know all the perfect practices for writing a fantastic fiction or non-fiction book that will entertain and inform readers. 
• I want to know the secrets for getting my books into readers' hands. 
• I want to crack the code for figuring out amazon algorithms. 
• I want the key to writing a fool-proof query letter and synopsis.

I hope you know I'm being facetious about writers knowing everything in this crazy publishing industry Even if we did know it all, the industry is a fluid enterprise. Methods become out-of-date sooner than my fresh milk.

• The FREE Kindle book  was a real hit when amazon introduced the concept. Now with changes, FREE is not the end-all answer to book marketing it once was. 
• Remember My Space?  
• Werewolves were once the hot sellers, but not at this time. What's the next big thing?

No, I don't know it all, but I do have a great bunch of folks who are in this crazy business with me also trying to make sense of it. Your support is what keeps me writing. 

Thank you. 

If you have questions, I may not know all the answers, but I'll be glad to help you if I can, and if not, then we'll figure them out together. 

Can you clue us in to changes in the industry we should know about? And since I will soon be publishing a new series on Vegetable Gardening, how DO I get these booklets into the hands of readers??? Please leave a comment. Thank you.

Part 1 in the Vegetable Gardening Series, Starting Your Garden, will be available February 15.

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Come back tomorrow Thursday, Feb 5-- Romance and Mystery Authors on Writing series features Heather Haven with writing tips on "Getting One's Novel Out There."  You're invited to join the discussion and enter the drawing for a free ebook of Book Four of the Alvarez Family Murder Mysteries, Dead...If Only.

YA Author Barbara Ehrentreu on Writing About Your Own Life, Giveaway

Hello and welcome to the J.Q. Rose blog. 

My collection of pens and writing instruments, but I use a keyboard!!

My friend and YA author, Barbara Ehrentreu, stops by today to talk about writing about your own life. She has also brought along a copy of her newest release, After, to give to a lucky commenter.

I loved this story written for the YA audience, and I think it will resonate with many of you. In After, Barbara portrays a real family with an emotional situation that many of us have experienced. 

Thanks, Barbara for coming in today. We're looking forward to your visit.

Writing About Your Own Life by Barbara Ehrentreu

Many writers think that they have nothing to write about. So they will use a topic that interests them and sometimes this works, especially if what you are writing is non-fiction. But with fiction when you are not invested in a subject it shows. How can you make your writing become part of you without taking away the emotion?

It would seem easy to do if you pick a subject in your life that has either caused you great joy or great pain. However, unfortunately, when you write about events that have affected you emotionally sometimes you can’t show that emotion to other people. I have used a great deal of my life in my second novel, After. But when I was revising this book, with the old title of When My Life Changed, several scenes that I thought would have emotional impact did not convey that emotion at all. I was surprised, because when I was writing the scene I felt all the emotions that had been there during the actual experience. You would think that the emotion would be there in the writing. Funny, though, these scenes had to be rewritten several times until what I had been feeling could be read by other readers. Writing scenes with emotional impact from your own life requires you to step back and observe them as if you were watching yourself during that time. Only when you write with an objective eye can you really show your readers the emotion you felt. 

Getting into the head of your character also helps, because you are actually reliving the scene through their eyes. Many of the scenes in After had to be rewritten in this way, because my critique partners felt there was no emotion. So I developed the ability to walk in my character’s shoes through my own life. This isn’t easy and it can only be done if you are very distanced from the event that caused such emotion. So writing about my own experiences during my husband’s heart attack and his subsequent bypass surgery made me understand my own emotions. Then I was able to see them through Lauren’s eyes as a fifteen year old girl and finally bring the emotion that one reviewer has said made her “sniffle.” 

Deciding about what to use from your own life can be difficult since you are using people who might read the book who are your relatives or friends. So, especially with this book, After, I made sure that my relatives knew that they were in there, though I did change their names. In my first book, If I Could Be Like Jennifer Taylor, my inspiration was my daughter, who was sort of the basis for the main character and also some of Jennifer Taylor. In that case I needed her permission to use her and of course, she said yes. It can be tricky, especially if you are not showing the characters in a good light. But in my case I only used them in a few scenes to move the story along and they were actually honored to be in the book. 

In my own case I started After during NaNoWriMo and didn’t finish it, because I was visiting my husband every day and his condition got a little worse. So I wasn’t thinking about my writing at that time. But a few years later I picked it up again and decided to rewrite it. This book has gone through many rewrites mainly to get the emotional impact right. Since it is about my own husband, who passed away in May of this year, and I was in the middle of editing it at the time, the editing was very difficult for me. However, as I kept working on it I was able to distance myself from this experience. Also having written it made me realize how it helped me to go back over those events and in some ways it was a way to help myself during that time. 

Finally, I hope you will decide to read After, because anyone who has dealt with someone in the hospital no matter your age has gone through what Lauren experiences here. Plus, and I don’t want to give away anything, but there is a beautiful love story here and of course a mean girl.

It shows how despite a life changing experience, someone can be helped by it and go on to succeed in her life. 

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After, YA Romance

After is a story about the struggles Lauren Walstein, a fifteen-year-old girl, has to go through when her father suddenly has a heart attack and undergoes bypass surgery. In one phone call her life changes completely. Lauren is a character with whom most teens will relate. Her best friend since kindergarten, Joey, is going out with her enemy and they have grown apart. Before the phone call all she thought about was getting a scholarship for softball, and the Mets. Suddenly she must deal with both her father’s illness and being in school. The demands on her from both ends complicate the story. In the middle of all this, she finds she is developing feelings for her best friend that are more than friendly. Is he feeling the same or is he just comforting her? In addition there is Joey’s mean girl friend Amber, who doesn’t appreciate Lauren being in the picture. Will Lauren’s father recover? How will Lauren cope with her new feelings for Joey?

Buy Links for After - MuseItUp Publishing,  Amazon, Nook

About Barbara:

Barbara Ehrentreu grew up in Brooklyn and moved to Queens. She has lived and taught in Long Island, Buffalo, NY and Westchester, NY as well as a year in Los Angeles, CA. She has a Masters Degree in Reading and Writing. Currently she is retired from

YA author, Barbara Ehrentreu

teaching and living in Stamford, CT with her family. If I Could Be Like Jennifer Taylor won second prize in Preditors & Editors as Best Young Adult Book for 2011. It was inspired by Paula Danziger for her children's writing workshop at Manhattanville College. Her second book, After, considers what can happen to a teen when her father becomes ill with a heart attack. It is based on her own experiences when her husband had a heart attack and the aftermath of what she and her family experienced. She is preparing the sequel to If I Could Be Like Jennifer Taylor. Barbara also writes poetry and several of her poems are published in the anthologies, Prompted: An International Collection of Poetry, Beyond the Dark Room, Storm Cycle and Backlit Barbell. She has a blog, Barbara's Meanderings, and she hosts a radio show on Blog Talk Radio, Red River Radio Tales from the Pages once a month.

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Don't forget to leave a comment to enter the drawing. Winner will be chosen after 9 pm on Tuesday evening.

This Week:

Wednesday, Feb. 4--Insecure Writers Support Group blog hop.

Thursday, Feb 5-- Romance and Mystery Authors on Writing series features Heather Haven with writing tips on "Getting One's Novel Out There."  You're invited to join the discussion and enter the drawing for a free ebook of Book Four of the Alvarez Family Murder Mysteries, Dead...If Only.

Romance and Mystery Writers on Writing: J.Q. Rose Writing Tips on Editing and Marketing, Giveaway

Hello and welcome to the J.Q. Rose blog!

Romance and Mystery Authors on Writing

This series on writing tips, Romance and Mystery Authors on Writing, has been a fantastic opportunity to pick up helpful information from talented authors. And it has been a wonderful way to get to know writers and their books. 

The good news, “it ain’t over yet.” Originally  planned as a fall series, the  blog posts on writing tips continue into February.

I'm looking forward to welcoming the following mystery authors:

FEBRUARY
5	Heather Haven
12	C. Hope Clark
19	Resources for Writers

Please be sure to return for more writing tips in February AND more giveaways!

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Today it's my turn to offer up some writing tips that I've discovered in my writing, publishing, and marketing experience.

Tips on Editing

Wouldn’t it be wonderful if we could just write the first draft and be done with it? Actually, no.  I look forward to re-writing my sentences. I derive a certain joy and heart flutter as I chop out words and shorten sentences. And behold, at times, I have a revelation about the plot or the characters. 
After saving the file, I sit back a minute to rest my eyes and breathe. At that time,  I realize how fulfilling it is to play in my fictional world.Some days I do flounder for words. If it’s too much of a struggle to get anything on the paper, I put away the story and ignore it. But that story creeps into my brain. Whether I am in the shower or on a walk, my mind still turns over the what-ifs in the chapters.  When  I finally see a way out of the mess I”ve created, I feel triumphant.It is so much better to have a crazy mess of a story written for your first draft, than to have a blank page. You cannot edit a blank page.

Tips on Marketing:

We are all struggling to get our author names out into readers' minds and stir up interest in our stories. The best way to get readers interested in you is to have your pages on all your social media include a bio about you. Make the information sparkle so readers will get an insight into your personality. You’re a writer. You can make your life interesting. But, don’t use fiction to tell about yourself!

Include your profile on Facebook, Pinterest, Good reads, etc. Use the same author photo on each site for instant recognition. Articles suggest you use a photo of you, not your book cover or avatar, so readers can “meet” you.

Be sure your photo and bio are on your blog/website “above the fold” because people are naturally curious to know more about you. Make it easy for them to find you.

While you are writing your bio, go ahead and write a tagline with just a few lines, a short one with fifty words, a medium one hundred words, and a long bio of 300 to 500  words.  Place all of these on your media page on your blog/website so when you are a guest on a blog, radio show, podcast, webinar, or TV,  your host can choose what works best for his/her event.

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The quotes graphics were made using quozio.com

Find more quotes on marketing at Training Authors.com

About J. Q.

After writing feature articles in magazines, newspapers, and online magazines for over fifteen years, J.Q. Rose entered the world of fiction. Her published mysteries are   Sunshine Boulevard, and Coda to Murder released by MuseItUp Publishing. When J.Q. isn’t writing, she enjoys photography, playing Pegs and Jokers board games, and traveling with her husband. They spend winters in Florida and summers up north camping and hunting toads, frogs, and salamanders with her four grandsons and granddaughter.

Connect with J.Q. Rose online at

J.Q. Rose blog

Pinterest 

Facebook 

Google+

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Please leave a comment to enter to win the drawing for an e-book,   Sunshine Boulevard  or Coda to Murder or the first three chapters of my WIP, Deadly Undertaking. Winner’s Choice.

Mystery, Romance--Coda to Murder

Pastor Christine Hobbs never imagined she would be caring for a flock

 that includes a pig, a kangaroo, and a murderer.

Back of the Book:  Pastor Christine Hobbs has been in the pulpit business for over five years. She never imagined herself caring for a flock that includes a pig, a kangaroo, and a murderer. 

Detective Cole Stephens doesn't want the pretty pastor to get away with murdering the church music director. His investigative methods infuriate Christine as much as his deep brown eyes attract her.

Can they find the real killer and build a loving relationship based on trust?

Buy Links:

MuseItUp Publishing

Amazon 

and major online booksellers.

Remember to leave a comment to enter to win the giveaway! Follow this blog to get alerts about new blog posts about the series and more articles about writing, publishing, marketing. Thank you.

Book Cover Design, Choose a Book Cover, Vegetable Gardening Series, Giveaway

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Yes, I have questions for you. 

I'm getting ready to publish a series on vegetable gardening. No it's not a mystery series, but rather a few booklets with quick tips to help vegetable gardeners grow a more productive garden filled with delicious, healthy veggies.

My DH was raised on a farm in Central Illinois. He grew to love gardening as a kid.  His passion for growing plants led us (yes we were co-business owners) into the greenhouse, garden center, and floral business. I decided to share his love of vegetable gardening on a blog several years ago. I enjoyed taking pictures, sharing tidbits about our garden, and offering good gardenng practices I gleaned from Gardener Ted. 

I have heard so much about writers turning blogs into books, I decided to try it for myself. My DH is my consultant and listed as Gardener Ted.

Question 1-Have you ever gone from blog to book?

Question 2--If you have, what were your results?

Question 3--I am now in the process of finishing Part 1 of the series, Starting Your Garden. When the booklet of about 3000 words is edited, would you like a copy to review? I would so appreciate your feedback. Leave a message for me in the comment or email me so I'll know to send you the final galley. email jqrose02 at gmail dot com

Below I have posted a few ideas for book covers. It's hard to remember these book covers will be shrunk down to an inch tall when the book is listed for sale on amazon. So I have tried to make them pretty simple with readable text. I used The Print Shop 22 to create the designs. The row of garden plants photo is my photo. The other two are from freedigitalphotos.net. I attribute the single seedling photo to amenic181  and the hands holding the seedling to adamr. If I choose one of the professional photos I will purchase the rights to use it.

Question 4--I am not sure how to list Ted on the book cover. At the moment it reads "J.Q. Rose with Gardener Ted." Should I put his name on it without the "with?" 

Question 5--Which book cover do you believe would catch the reader/gardener's eye? Please choose one and leave a comment below. Thank you.

Book Cover 1

Book Cover 2

Book Cover 3

Please leave a comment below about your choice of book cover. Thanks.
If you would like to join me in this indie publishing project, subscribe to this blog for updates on the progress.

Please share this post with your friends and family who are into gardening OR who like to look at book covers! Thank you!

This Week:

Thursday, January 29--The guest author for the Romance and Mystery Authors on Writing series is, um, let me check. Oh, it's me! I guess I'm not a guest, but I do have writing tips for you. Come back on Thursday and you can choose to win one of my mysteries or to read the first three chapters of my Work in Progress. This WIP is a mystery, romance, and paranormal and so much fun to write. C ya' then!